Problem: Pinball is no longer popular.
Overview:
Pinball is an interesting part of gaming history that is now dead in the eyes of the mainstream gaming audience. In a broader scope, pay-to-play arcade games are pretty much dead. Arcade games, like pinball, just can't compete with the kind of sophisticated play experiences one can have at home. However, people still enjoy arcade style gaming that incorporates new interesting ways to play, think DDR, guitar hero/rock band, Wii, Xbox connect. You could place all these into a category of games that offer a unique tactile experience, and they were all very successful because of that factor.
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